FACEBOOK MESSENGER MARKETING
Facebook Messenger has proven itself to be the newest form of marketing communication that will become the standard for every company to be a part of.
Facebook Messenger Marketing has a 99.99% deliverability rate and open rates that consistently hover around 85 - 98%. In terms of click-throughs, we are seeing a wide range of results, but an average of 50% CTR (Click-to-Respond) isn’t unheard of. With 1.3 billion active Messenger users we’re seeing more and more companies flock to the platform and establishing bot presences.
Current e-commerce businesses and clients that use ManyChat/Facebook Messenger Marketing are seeing a large increase in their ROI on marketing spend and much more engaged audiences. Top benefits for consumer packaged goods companies selling on Amazon are:
Increase in ranking
Increase in revenue
Improved customer lifetime value
An influx of net new customers
Reactivation of old customers